Not too far from the now shuttered Exide Technologies plant in Vernon, a car battery shaped sign hangs on a storefront on one of the busiest streets in East Los Angeles, proudly announcing the retailer sells Exide batteries.
The Auto Supply Company on Cesar E. Chavez Avenue is less than five miles south of the embattled acid-lead battery recycler, forced to permanently close in March after years of public outcry over its polluting of local communities and threats of criminal prosecution.
Yet, Exide’s poor reputation on the Eastside has not translated to a loss in sales, says Ralph Fernandez, the retailer’s general manager.
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